Various BMW M models with different paints in V formation

BMW INDIVIDUAL.

STYLE AGAINST ORDINARY.

BMW INDIVIDUAL.STYLE AGAINST ORDINARY.

You opt for style and not for conventions. And you love the unexpected every bit as much as the unique. Why not show it? With a BMW that matches your preferences exactly. With BMW Individual you emphasise your character in an exclusive way. Whether it be with a fascinating paint finish, an impressive full leather upholstery or perfectly coordinated, high-quality details. Stand out from the crowd with your own personal style and set individual accents on the exterior and in the interior that instantly catch the eye. After all, style is also a question of character.

Build your BMW Individual now

FREEDOM OF DESIGN HAS A NAME.

The exclusive way to display character: experience fascinating works of art, perfect editions and inspiring BMW Individual equipment features – and explore the many and varied opportunities of BMW Individual through selected examples.

BMW M3 Sedan G80 2021 BMW Individual Verde Mantis three-quarter and BMW M3 Sedan G80 2021 BMW Individual Mint Green face front to front in cutaway close-up bird's-eye view

BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

Give your creativity free rein: with BMW Individual, you have the choice of more than 100 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macau Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, impressive or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. In any case, style and plenty of character are assured.

THE EXCLUSIVE BMW INDIVIDUAL WORLD OF COLOUR.

Explore the unique special paint finishes that allow your vehicle to impressively stand out from the crowd.

BMW M8 Competition Coupé – BMW Individual Voodooblue

BMW M4 Competition Coupé – BMW Individual Fire Orange

BMW M8 Competition Coupé – BMW Individual Speed Yellow

BMW M4 Competition Coupé – BMW Individual Frozen Black metallic

BMW M5 Competition – BMW Individual Imola Red

BMW M3 Sedan – BMW Individual Mint Green

BMW X6 M – BMW Individual Frozen Arctic Grey metallic

BMW M3 Sedan – BMW Individual Verde Mantis

BMW M8 Competition Cabrio – BMW Individual Zanzibar II metallic

BMW M4 Competition Coupé – BMW Individual Urban Green

BRILLIANT METALLIC STYLE.

BMW M4 Competition Coupé G82 2021 BMW Individual Thundernight metallic three-quarter front view in section from above close-up

Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.

FASCINATING MATT LOOK.

BMW M4 Competition Coupé G82 2021 Frozen Dark Grey metallic standing front view in section from above close-up

Make your BMW even more eye-catching: with matt paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matt paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.

„ BMW Individual is the exclusive individualisation range from BMW M allowing you to achieve a surprisingly independent effect and at the same time a maximum expression “
Markus Flasch, Chief Executive Officer, BMW M GmbH

BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

Four different BMW X models in block formation on a country road

With the exclusive and high-quality BMW Individual paint finishes you give your X model a very special look. Whether especially bright in the colours Atlantis, Le Mans Blue or Java Green or preferably fascinatingly matt in Frozen Black or Frozen Marina Bay Blue, simply adapt the sporty exterior to your individual preferences – and treat your SAC or SAV to an even more personal, dynamic or exclusive appearance. Interested? The BMW Individual Visualizer allows you to get a first informative impression.

Build your BMW Individual now

BMW M4 Competition Edition x KITH with BMW Individual full Merino leather upholstery in Black and M Carbon bucket seats in M Tricolour

BMW INDIVIDUAL LEATHER UPHOLSTERIES: OUTSTANDING INNER VALUES.

Express your style. And do it with finesse. Choose the immaculate BMW Individual fine-grain Merino leather. It turns the interior of your BMW into an exclusive and equally personal statement. And the best part of all is that BMW Individual offers you an impressively large range of materials, colours and combinations.
From particularly sporty as well as athletically elegant and luxurious via single-coloured or Bicolour, with discreet contrasting seams or an exclusive contrast stitching through to combinations with finest Alcantara. This varied selection of exclusive leather upholstery options allows you to design your BMW down to the finest detail fully in line with your preferences.

UNIQUE DESIGN MEETS SUPREME COMFORT AND EXCLUSIVE QUALITY.

Experience the inimitable, uncompromising perfection that makes the BMW Individual fine-grain Merino leather an expressive statement and an overall work of art for all the senses.

BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black

BMW Individual full leather ‘Merino’ fine-grain Ivory White

BMW Individual full leather ‘Merino’ Silverstone/Night Blue

BMW Individual full leather ‘Merino’ fine-grain Tartufo

BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black

BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black

BMW Individual full leather ‘Merino’ fine-grain Ivory White/ Night Blue

BMW Individual full leather ‘Merino’ fine-grain Fiona Red/ Black

„ BMW Individual enables our customers to swim against the tide with absolute style, rise above current standards while fully expressing their very own character at the same time. “
Lothar Schupet, Head of Customer Advisory, BMW M Brand Management

BMW Individual fine-wood trim 'Fineline' Black with aluminium inserts close-up

EXCLUSIVE ACCENTS FOR THE INTERIOR.

Add even more exclusivity and character to the interior of your BMW. With unique interior trim finishers from BMW Individual – whether harmonious or contrasting, they are certainly first class.

BMW Individual trim finishers piano finish Black

BMW Individual trim finishers Aluminium fabric high-gloss

BMW Individual trim finishers fine-wood trim 'Fineline' Black with silver effect

BMW Individual fine-wood Trim Sen Light Brown

BMW Individual fine-wood trim Ash Grain Black Red high-gloss

BMW Individual fine-wood trim 'Fineline' Black with aluminium inserts

BMW INDIVIDUAL – A MODEL OVERVIEW.

Select your preferred BMW model and take advantage of the many and varied equipment options from BMW Individual to fully express your personality.

BMW M3 Competition Sedan G80 2021 three-quarter side view

BMW M4 Competition Coupé G82 2021 three-quarter side view

BMW M5 Competition F90 2018 three-quarter side view

BMW M340i Sedan G20 2019 three-quarter side view

BMW X6 M Competition G06 2019 three-quarter side view

PERFECTLY COORDINATED HIGHLIGHTS.

Give your BMW a very personal touch. With exclusive design elements from BMW Individual. With expressive light alloy wheels featuring colour accents, for example, or individualised door sill finishers and embroidered headrests, luxurious upholstery in Bicolour or Tricolour or an Alcantara steering wheel with its firm grip and elegant appearance. Or you can choose details in high-gloss black perfectly coordinated with the vehicle’s paint finish from the M high-gloss Shadow Line – such as kidney grille frame, exterior mirror caps or rear spoiler. Both spectacular and unmistakeable are the M lights Shadow Line with a black finish for all the chrome parts in the main headlights. Whichever way you decide, the high-quality BMW Individual special equipment options set special accents and ideally round off the tailor-made appearance of your BMW.

EXCLUSIVE BMW M SPECIAL EDITIONS.

The BMW M4 Competition x KITH and the BMW M2 Edition designed by FUTURA 2000 represent two BMW M special models created in a strictly limited edition that have impressed both international experts and pubic in equal measure. Although both editions were sold out in record time, it is still worth exploring the role played by BMW Individual in their making.

BMW M4 Competition Edition x KITH G82 2020 BMW Individual Frozen Black topshot on grey background

EDTION x KITH – RULE THE STREETS.

Fashion meets high-performance. The New York fashion label Kith meets BMW M. The impressive result is the BMW M4 Competition x KITH. An unmistakeable vehicle that combines design and dynamics, street credibility and power as well as passion and high performance to the best possible effect. A special highlight on the exterior is the prominent Kith logo as well as the three BMW Individual paint finishes available for the vehicle: Frozen Black, Frozen Dark Silver and Frozen Brilliant White. Eye-catchers in the interior are the exclusively styled M Carbon bucket seats in Tricolour with the typical M colour combination of black, light blue and red.

Learn more about Edition x KITH

BMW M2 Edition designed by FUTURA 2000 F87 2020 BMW Individual Frozen Black three-quarter front view hand-painted front apron close-up

EDITION FUTURA 2000 – STREET. ART.

Powerful art that moves: The BMW M2 Edition designed by FUTURA 2000 is strictly limited and excels above all thanks to the equipment options hand-designed by the artist. The New York-based artist FUTURA 2000 is famous for his typical used of colours, concentric shapes and kinetic compositions. For this edition, the internationally renowned street artist has styled the compact sports car extensively on both the outside and inside – and in doing so, highlights its rebellious character in a unique manner. Deserving special attention here are the BMW Individual trim strips on the instrument panel and central console. They have been hand-painted by the artist, making every vehicle a unique creation.

More about Edition FUTURA 2000

MORE THAN 25 YEARS OF DEDICATION TO EXCLUSIVE CREATIONS.

The more than 25-year history of BMW Individual has a wealth of highlights. In Garching near Munich, the home of BMW Individual Manufaktur, numerous internationally unique models have been created during the last quarter-century. Fully in keeping with the motto: Inspiration is everywhere, the limit is your imagination!

BMW Individual 750iLA L7 Karl Lagerfeld

BMW Individual 7 Series Composition inspired by Steinway & Sons

BMW Individual 760Li Sterling inspired by ROBBE & BERKING

BMW Individual M760Li inspired by Nautor’s Swan

BMW Individual M850i NIGHT SKY

BMW M2 Edition designed by Futura 2000

BMW M4 Competition x Kith

BMW M3 Competition Sedan G80 2021 BMW Individual Isle of Man Green metallic three-quarter driving a bend

EXPLORE THE POWERFUL BMW M MODELS.

Adrenaline-charged dynamics in top form: the high-performance automobiles from BMW M. Tailor-made for an individual appearance with exclusive design elements from BMW Individual. Let yourself be inspired by the wealth of fascinating sporting flair.

Learn more about BMW M

BMW M4 CS G82 2021 side view with M Performance Parts

THE RANGE OF BMW M PERFORMANCE PARTS.

A maximum amount of sporty individuality: the products from BMW M Performance Parts are derived from motorsports without exception and offer you uncompromising quality, a special aesthetic and dynamics in perfection. They allow you to add genuine motor racing character to your BMW.

Go to BMW M Performance Parts

BMW M760Li xDrive Sedan G11 G12 2019 Frozen Dark Silver metallic three-quarter side view in urban setting

UNIQUE: THE BMW LUXURY CLASS.

Experience exclusive automobiles in perfection – with progressive design, expressive performance and agile driving dynamics in a sporty and elegant ambience. Explore the BMW luxury class.

More about the BMW Luxury Class

BMW M2 Edition designed by FUTURA 2000 F87 2020 two models in V-formation top view on grey ground

THE MODERN WAY OF PROMOTING ART.

Find out all about the major cultural involvement of the BMW Group in matters of modern and contemporary art, jazz and classical music as well architecture and design.

More about BMW Art Engagement.

Fuel consumption and CO2 emissions.

BMW M2 Competition:
Fuel consumption in l/100 km (combined): ---
CO2 emissions in g/km (combined): --- 

BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 9.8
CO2 emissions in g/km (combined): 224–223

BMW M3 Competition Sedan:
Fuel consumption in l/100 km (combined): 10.2–10.0
CO2 emissions in g/km (combined): 231–227

BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 10.1–9.9
CO2 emissions in g/km (combined): 230–226

BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.8
CO2 emissions in g/km (combined): 224–223

BMW M5 Competition:
Fuel consumption in l/100 km (combined): 11.3–11.1
CO2 emissions in g/km (combined): 259–253

BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11.4–11.0
CO2 emissions in g/km (combined): 260–251

BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 11.6–11.2
CO2 emissions in g/km (combined): 264–255

BMW X6 M:
Fuel consumption in l/100 km (combined): 13.3–13.1
CO2 emissions in g/km (combined): 305–299

BMW X6 M Competition:
Fuel consumption in l/100 km (combined): 13.3–13.1
CO2 emissions in g/km (combined): 305–299

BMW M340i xDrive Sedan:
Fuel consumption in l/100 km (combined): 8.2–7.5
CO2 emissions in g/km (combined): 188–172

BMW Z4 M40i Roadster:
Fuel consumption in l/100 km (combined): 8.0–7.8
CO2 emissions in g/km (combined): 182–177

BMW M760Li xDrive Sedan:
Fuel consumption in l/100 km (combined): 12.5–12.4
CO2 emissions in g/km (combined): 285–282

BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10.8–10.6
CO2 emissions in g/km (combined): 247–242

MW M850i xDrive Convertible:
Fuel consumption in l/100 km (combined): 10.9–10.8
CO2 emissions in g/km (combined): 248–246

BMW X7 M50i:
Fuel consumption in l/100 km (combined): 12.8–12.3
CO2 emissions in g/km (combined): 292–280

Official data on fuel consumption and CO2 emissions were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the WLTP take into account any optional equipment. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

For more information on the official fuel consumption and official specific CO2 emissions of new passenger cars, see the ‘Guide to Fuel Consumption, CO2 Emissions, and Electricity Consumption of New Passenger Cars’, which is available free of charge at all sales outlets, from Deutsche AutomobilTreuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern- Scharnhausen, and at https://www.dat.de/co2/.

BMW M2 Competition:
Fuel consumption in l/100 km (combined): ---
CO2 emissions in g/km (combined): ---

BMW M3 Sedan:
Fuel consumption in l/100 km (combined): 9.8
CO2 emissions in g/km (combined): 224–223

BMW M3 Competition Sedan:
Fuel consumption in l/100 km (combined): 10.2–10.0
CO2 emissions in g/km (combined): 231–227

BMW M4 Coupé:
Fuel consumption in l/100 km (combined): 10.1–9.9
CO2 emissions in g/km (combined): 230–226

BMW M4 Competition Coupé:
Fuel consumption in l/100 km (combined): 9.8
CO2 emissions in g/km (combined): 224–223

BMW M5 Competition:
Fuel consumption in l/100 km (combined): 11.3–11.1
CO2 emissions in g/km (combined): 259–253

BMW M8 Competition Coupé:
Fuel consumption in l/100 km (combined): 11.4–11.0
CO2 emissions in g/km (combined): 260–251

BMW M8 Competition Convertible:
Fuel consumption in l/100 km (combined): 11.6–11.2
CO2 emissions in g/km (combined): 264–255

BMW X6 M:
Fuel consumption in l/100 km (combined): 13.3–13.1
CO2 emissions in g/km (combined): 305–299

BMW X6 M Competition:
Fuel consumption in l/100 km (combined): 13.3–13.1
CO2 emissions in g/km (combined): 305–299

BMW M340i xDrive Sedan:
Fuel consumption in l/100 km (combined): 8.2–7.5
CO2 emissions in g/km (combined): 188–172

BMW Z4 M40i Roadster:
Fuel consumption in l/100 km (combined): 8.0–7.8
CO2 emissions in g/km (combined): 182–177

BMW M760Li xDrive Sedan:
Fuel consumption in l/100 km (combined): 12.5–12.4
CO2 emissions in g/km (combined): 285–282

BMW M850i xDrive Coupé:
Fuel consumption in l/100 km (combined): 10.8–10.6
CO2 emissions in g/km (combined): 247–242

BMW M850i xDrive Convertible:
Fuel consumption in l/100 km (combined): 10.9–10.8
CO2 emissions in g/km (combined): 248–246

BMW X7 M50i:
Fuel consumption in l/100 km (combined): 12.8–12.3
CO2 emissions in g/km (combined): 292–280

Official data on fuel consumption and CO2 emissions were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the WLTP take into account any optional equipment. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

For more information on the official fuel consumption and official specific CO2 emissions of new passenger cars, see the ‘Guide to Fuel Consumption, CO2 Emissions, and Electricity Consumption of New Passenger Cars’, which is available free of charge at all sales outlets, from Deutsche AutomobilTreuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern- Scharnhausen, and at https://www.dat.de/co2/.

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BMW INDIVIDUAL.

FREEDOM OF DESIGN HAS A NAME.

BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

THE EXCLUSIVE BMW INDIVIDUAL WORLD OF COLOUR.

Explore the unique special paint finishes that allow your vehicle to impressively stand out from the crowd.

BMW M8 Competition Coupé F92 2019 BMW Individual Voodooblue three-quarter side view

BMW M4 Competition Coupé G82 2021 BMW Individual Fire Orange three-quarter front view

BMW M8 Competition Coupé F92 2019 BMW Individual Speed Yellow three-quarter side view

BMW M4 Competition Coupé G82 2021 BMW Individual Frozen Black metallic front view

BMW M5 Competition F90 2018 BMW Individual Imola Red side view

BMW M3 Sedan G80 2021 BMW Individual Mint Green three-quarter side view

BMW X6 M G06 2019 BMW Individual Frozen Arctic Grey metallic three-quarter side view

BMW M3 Sedan G80 2021 BMW Individual Verde Mantis three-quarter rear view

BMW M8 Competition Convertible F92 2019 BMW Individual Zanzibar II metallic front view

BMW M4 Competition Coupé G82 2021 BMW Individual Urban Green three-quarter front view

BMW M8 Competition Coupé – BMW Individual Voodooblue

BMW M4 Competition Coupé – BMW Individual Fire Orange

BMW M8 Competition Coupé – BMW Individual Speed Yellow

BMW M4 Competition Coupé – BMW Individual Frozen Black metallic

BMW M5 Competition – BMW Individual Imola Red

BMW M3 Sedan – BMW Individual Mint Green

BMW X6 M – BMW Individual Frozen Arctic Grey metallic

BMW M3 Sedan – BMW Individual Verde Mantis

BMW M8 Competition Cabrio – BMW Individual Zanzibar II metallic

BMW M4 Competition Coupé – BMW Individual Urban Green

BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

BMW INDIVIDUAL LEATHER UPHOLSTERIES: OUTSTANDING INNER VALUES.

Experience the inimitable, uncompromising perfection that makes the BMW Individual fine-grain Merino leather an expressive statement and an overall work of art for all the senses.

BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black

BMW Individual full leather ‘Merino’ fine-grain Ivory White

BMW Individual full leather ‘Merino’ Silverstone/Night Blue

BMW Individual full leather ‘Merino’ fine-grain Tartufo

BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black

BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black

BMW Individual full leather ‘Merino’ fine-grain Ivory White/ Night Blue

BMW Individual full leather ‘Merino’ fine-grain Fiona Red/ Black

BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black

BMW Individual full leather ‘Merino’ fine-grain Ivory White

BMW Individual full leather ‘Merino’ Silverstone/Night Blue

BMW Individual full leather ‘Merino’ fine-grain Tartufo

BMW Individual full leather ‘Merino’ fine-grain Fiona Red/Black

BMW Individual full leather ‘Merino’ fine-grain Fjord Blue/Black

BMW Individual full leather ‘Merino’ fine-grain Ivory White/ Night Blue

BMW Individual full leather ‘Merino’ fine-grain Fiona Red/ Black

Add even more exclusivity and character to the interior of your BMW. With unique interior trim finishers from BMW Individual – whether harmonious or contrasting, they are certainly first class.

BMW Individual trim finishers piano finish Black close-up

BMW Individual trim finishers Aluminium fabric high-gloss close-up

BMW Individual trim finishers fine-wood trim 'Fineline' Black with silver effect close-up

BMW Individual fine-wood Trim Sen Light Brown close-up

BMW Individual fine-wood trim Ash Grain Black Red high-gloss close-up

BMW Individual fine-wood trim 'Fineline' Black with aluminium inserts close-up

BMW Individual trim finishers piano finish Black

BMW Individual trim finishers Aluminium fabric high-gloss

BMW Individual trim finishers fine-wood trim 'Fineline' Black with silver effect

BMW Individual fine-wood Trim Sen Light Brown

BMW Individual fine-wood trim Ash Grain Black Red high-gloss

BMW Individual fine-wood trim 'Fineline' Black with aluminium inserts

BMW INDIVIDUAL – A MODEL OVERVIEW.

BMW M3 Competition Sedan

BMW M4 Competition Coupé

BMW M5 Competition

BMW M340i xDrive Sedan

BMW X6 M Competition

EXCLUSIVE BMW M SPECIAL EDITIONS.

EDTION x KITH – RULE THE STREETS.

EDITION FUTURA 2000 – STREET. ART.

BMW Individual 750iLA L7 Karl Lagerfeld E32 1992 three-quarter rear view

BMW Individual 7 Series Composition inspired by Steinway & Sons F01 2010 in front of piano

BMW Individual 760Li Sterling inspired by ROBBE & BERKING F01 2013 in front of sailing yacht in shipyard hall

BMW Individual M760Li inspired by Nautor’s Swan G12 2017 in front of sailing yacht

BMW Individual M850i NIGHT SKY G15 2019 three-quarter front view in front of meteor shower

BMW M2 Edition designed by FUTURA 2000 F87 2020 front view

BMW M4 Competition Edition x KITH G82 2020 three-quarter side view

BMW Individual 750iLA L7 Karl Lagerfeld

BMW Individual 7 Series Composition inspired by Steinway & Sons

BMW Individual 760Li Sterling inspired by ROBBE & BERKING

BMW Individual M760Li inspired by Nautor’s Swan

BMW Individual M850i NIGHT SKY

BMW M2 Edition designed by Futura 2000